“When I had my first beer about 20 years ago, the only way I could drink the options available at that time was to have super spicy pakodas or spicy peanuts to dull the whole ‘feel’. So for me, the whole idea of having fried food with beer started from there. And as we evolve with better beers, I’d like to see people create better beer food too. I do see that happening with some microbreweries who are doing interesting things, but I still think there is a long way to go. Take IPAs – they generally go very well with spicy food. I really like the combination of pandi curry with the Geist Kamacitra – I think the whole richness of pork with the slight bitterness of the IPA works fantastically well. Spicy curries from Maharashtra or ghee roast from the Konkan region also work beautifully with this kind of beer.
I like to tell stories with my food. I feel very strongly about the fact that food has to either create a new memory or evoke a memory. Unless food is really doing one of these things, you can’t really connect 500% with it. I always say when you taste something new, have a few bites. Have half a dish before you make up your mind on whether you like the dish or not. Don’t take one bite and say, ‘I don’t like it’ because there are some dishes that grow on you. Understand where the dish is coming from – sometimes the perspective of knowing what you are eating and why it’s made in a certain way helps you understand the dish a little more and perhaps start appreciating it more.
For me, context and story of something is very important. When I follow the page of a brand, I want to see things about the brand and the people that work there. I know brand plugs are important, but the story holds more importance for me. You can show me a bottle or glass everyday but how often can I see the same thing even if its shot from a different angle? When you talk about Geist, there are a lot of us beer drinkers in Bangalore who feel like the brand is a part of us – like it’s our brand! That’s because a story and bond has been created and that doesn’t happen just by selling, right?”